If you know me, you know that Tofino is my happy place. I have spent many years hiking up and down Radar Hill, visiting the House of Himwitsa First Nations Art Gallery, being thrashed about on a surfboard (I need lessons), and exploring the Lone Cone trail. So when Hotel Zed approached me to help them market their new Tofino location, I was stoked (as a Tofitian might say). This project was quite an undertaking; we developed a wide array of marketing materials including door hangers, ice buckets, COVID decals, custom glassware and more. I’m so excited to finally see it all coming together and to be sharing it with you!

Tofino is special. It is like nowhere else on the Island, or BC, for that matter. It quickly became clear that this hotel, while very much part of the Hotel Zed franchise, needed more of its own look and feel, catered to its unique environment. Our first step was to develop a colour palette and a retro pattern that we could carry apply to several different mediums. This pattern got so much mileage. We were able to use it for everything from soap dispensers and notebooks to a funky station wagon shuttle (see below).

Interior signage needed to be funky but functional. We wanted to incorporate that mid-century modern, retro feeling and, with these signs, we achieved that.

AH… the 1969 Chevy Caprice. What a beautiful car. We didn’t want to touch the gorgeous wood on this baby, so we applied the pattern everywhere else. It worked great against the buttery yellow colour.