Hotel Zed is a ridiculously fun & eclectic hotel in Victoria, Kelowna & Tofino BC. For the past few years, I’ve had the pleasure of helping Hotel Zed with the design and marketing which has included social media marketing, copywriting, campaign creation, print design, brand creation, apparel design and more. The biggest challenge was when they introduced their Tofino location. We evolved the brand to fit into the beautiful West Coast surfer town but still stayed true to the OG Zed brand. I also had the opportunity to create the marketing materials for Roar, the restaurant at their Tofino location.