Businesses invest a lot of time, money and energy into their brand, but pitfalls of branding can often undermine all of that hard work. Here are some guidelines that will help you get the best return on your investment.
Over the last year, Pye Design has been working with the Nanaimo Children Development Centre (NCDC) to refresh the non-profit’s branding. For over two decades, the NCDC has been represented by a silhouetted teddy bear. Because this was such an established icon, we decided to give a new look to the existing concept, as opposed to reinventing the wheel. By working intimately with the organization, Pye Design created a new look, establishing a foundation for revitalized branding on all platforms.
The Greater Nanaimo Chamber of Commerce launched a new event this year. Feastival will be a new celebration of Vancouver Island’s culinary scene. The event, happening September 26th, is going to include a chowder competition, a tradeshow, addresses by some of Vancouver Island’s hottest chefs, and a farmers market. These are just a few of the attractions which will draw the attention of farmer and foodie alike.