Case Study: Island Ashtanga Yoga

Pye Design recently branded Nanaimo's newest yoga studio, Island Ashtanga Yoga. Candace wanted a natural and earthy logo. It was important that the logo included an icon that could stand alone from the name (for application like social media).

Ashtanga Yoga literally translates as eight-limbed yoga. As a Buddhist, my mind instantly went to eight spokes of the dharma wheel. This simplified version of a dharma wheel was exactly what Candace needed for an icon. It is clean, memorable, and versatile.